React Media, LLC (also known as React; formerly as Fine Brothers Entertainment) is an American media company, founded by brothers Benny Fine (born March 19, 1981) and Rafi Fine (born June 9, 1983), creators and media entrepreneurs. React Media produces the React video series, their several timed-spoiler series, narrative web series, and created a “transmedia” sitcom on YouTube, MyMusic.
The Fines have been creating content since 2004. React Media has many large digital channels on various social media platforms. The company’s YouTube channels include REACT, FBE Official, and People vs Food.[lower-alpha 1] The company also produces channels on Facebook (FBE, FBE Shows, Do They Know It, What Would My Kid Do, and Reverse Ratings), Snapchat (Try Not To and React) and Instagram‘s IGTV. React has sold multiple television shows (React to That, Celebs React, Six Degrees of Everything, Emo Dad, and Sing It!), and released F the Prom, their first feature film, in 2017.
FBE has over eight billion views and over 32 million subscribers. They are one of the few companies to have two YouTube channels with over 10 million subscribers. Because of the controversy over an attempt to license and trademark the term “React”, as well as the names of their series, the React Media’s channels lost hundreds of thousands of subscribers in early 2016.
The brothers grew up in the 1990s in an Orthodox Jewish family in Brooklyn. The Fine Brothers stated they had been making videos almost their entire life; Benny, being the elder brother, would “rope [Rafi] into making all kinds of weird stuff”.New York magazine detailed the two “started recording comedy sketches as adolescents, when they got their first video camera”. They spent most of their teen years in Sullivan County, New York. Benny started college at age 15, while Rafi attended Dickinson College for two years before transferring to Hunter College, where he got a degree in film studies. The two began entertaining their friends with short sketches and full-length comedies shot with action figures.
The brothers said they created a live action feature in 2000 that made its way into comedy film festivals, and that they were planning to create a feature each year, hoping one would soon help them break into Hollywood. Despite winning young filmmaker awards, they soon concluded this method would not be the best path and decided their future was on the internet, which they viewed at the time as the new film festival. The brothers created their first website in 2003 and uploaded their first web video in 2004.