Keiko Sofía Fujimori Higuchi (Spanish: [ˈkejko soˈfi.a fuxiˈmoɾi (x)iˈɣutʃi] or [fu(ɟ)ʝiˈmoɾi]; Japanese: 藤森恵子, born 25 May 1975) is a Peruvian business administrator and politician. Fujimori is the eldest daughter of former Peruvian president Alberto Fujimori and Susana Higuchi. From August 1994 to November 2000, she held the role of First Lady of Peru, during her father’s administrations. She has served as the leader of the Fujimorist political party Popular Force since 2010, and was a congresswoman representing the Lima Metropolitan Area, from 2006 to 2011. Fujimori ran for president in the 2011, 2016, and 2021 elections, but was defeated each time in the second round of voting.
Keiko Sofía Fujimori Higuchi was born on 25 May 1975 in the Jesús María district of Lima, the capital of Peru. Fujimori’s parents are Japanese Peruvians; her father is former President of PeruAlberto Fujimori, who was elected in the 1990 Peruvian general election, and her mother is Susana Higuchi. In addition, Fujimori would come to have three siblings: Kenji Gerardo (born May 1980), Hiro Alberto (born December 1976) and Sachi Marcela (born March 1979). For primary and secondary education, Keiko Fujimori and her siblings attended Peruvian Catholic School Colegio Sagrados Corazones Recoleta [es] (Recoleta Academy of the Sacred Hearts).
After her father was elected president in 1990, he was reportedly approached by the military to implement Plan Verde; a plan for Peru to adopt a neoliberal economy, to ethnically cleanse vulnerable populations and to establish control of the media. With backing of the military, he later led a self-coupwhen he dissolved congress in 1992, violating the independence of the judiciary and the press, and began persecuting opponents. Subsequently, with the approval of a new constitution, the president could be re-elected in the following elections. Throughout her father’s presidency, the government committed multiple human rights violations that included forced sterilizations and extrajudicial killings and its response to the internal conflict in Peru resulted in the deaths of at least 69,000 people. It was also alleged that Fujimori embezzled between US$600 million and US$2 billion through graft. Such allegations placed Fujimori seventh in the list of money embezzled by heads of government active within 1984–2004. Alberto Fujimori’s revitalization of the economy of Peru and defeat of Shining Path, however, has resulted in continued support from some Peruvians, with the former president having a divisive legacy overall in the country.
After her father’s coup, Fujimori graduated from secondary school and travelled to the United States in 1993 to pursue a bachelor’s degree in Business Administration at Stony Brook University.