Tequila is a municipality in Jalisco, Mexico, near Guadalajara. It is famous for being the birthplace of the Tequila drink and contains a number of distilleries with offer tours of the fabrication process as well as tours further out into the fields where the Agave plant, from which it is made, is grown. The “Agave Landscape and Ancient Industrial Facilities of Tequila” has been inscribed on the UNESCO World Heritage list.

Tequila landscape

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  • By bus – The bus from Guadalajara leaves regularly from the Central Camionera Vieja (Old Bus Station) near the centre of that city. From the bus station, it’s a short walk from there to the town centre.
  • By car – From Guadalajara, take the main autopista towards Puerto Vallarta and turn towards Tequila once outside Guadalajara. Travel time should be no more than an hour.

The town is small enough to walk around. All the major attractions (town square, church, distilleries) are within spitting distance of each other.

The big attraction here is the drink which shares the town’s name. All the tourist shops are full of Tequila souvenirs, bottles, shot glasses, etc. There are a number of distilleries and tours about the Tequila making process. Apart from that, there are two churches in the centre and the central plaza, which also has a monument to a revolutionary hero. A small tianguis (street market) also operates.

  • Town Church, Right in the centre of the town, open everyday.
  • Main Plaza, Contains a band stand and monuments to mexican heroes.
  • José Cuervo Distillery, First tequila manufacturer. Offers a range of tours, the cheapest is the ‘Clásico’ which is about M$100 (pesos), the gradually get more expensive then, ending at M$380. The more expensive ones generally just include extra tasting sessions, except for the most expensive one which also has a tour of the fields where the Agave plant is grown.
  • Take a walk, The countryside outside the town is lovely to walk through and you can visit the Agave plants without having to take a tour.

Tequila obviously, there are a number of shops on the way to and from the bus station which have various selections. Generally the tourist shops all carry the same things, shot glasses, tequila sets (bottle of tequila and five or so glasses), souvenir barrels and t-shirts. Most of which can be found in other places including Guadalajara.

In Tequila, almost all the t-shirts contain the word ‘Tequila, Puebla Mágica'(magic village) or a variation, even if the picture on the image is unrelated to tequila, e.g. a picture of Che Guevara or Mexican film legend Pedro Infante.

There are plenty of restaurants and food stands around the centre. Most will only have typical Mexican food, but many have a wider selection. Almost the ones where you can sit down will have a wide variety of Tequila and other alcoholic drinks. Typical Mexican prices.

Number of hotels in the centre.

Routes through Tequila

TepicIxtán del Río  W  E  GuadalajaraZamora de Hidalgo

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