Ruptly GmbH is a Russian video news agency specializing in video-on-demand, based in Berlin, Germany. It is a subsidiary of the Russian state-controlled television network RT. Ruptly runs the media channel Redfish and is the major shareholder of Maffick.
Ruptly joined the German Commercial Register as a Berlin-based GmbH in July 2012, before officially launching operations on April 4, 2013. It is a subsidiary of the Russian state-controlled TV network RT, and operates as a German commercial entity. ANO TV Novosti, an organization that is primarily funded by a Russian government grant, is the principal shareholder in both Ruptly and RT.
In February 2014, Ruptly was one of the first agencies to use drones to capture news footage when it used them in its coverage of the civil unrest in Ukraine.
When it launched, Ruptly provided video news content, live video-streaming and operational support to broadcasters of varying size around the world. It serves over 1,400 clients globally, including large media groups, broadcast networks, video bloggers and online publishers; clients have included Al Jazeera, CBS, NHK, and online publishers such as LADbible. It now also caters to smaller organizations with lower budgets such as Ruptly PASS. In 2018, it announced a merger with RT Digital.
In May 2020, it unveiled a new documentary division, called Ruptly Documentary Collection, bringing together thousands of hours of documentary content for the broadcast and online media markets.[non-primary source needed]
Although its focus is sourcing and selling video news content, in 2020, Ruptly announced the launch of its journalism Academy, offering training and an online internship for aspiring news journalists around the world.
In February 2021, it signed a deal with Chinese state-owned CCTV+ to open up access to China news coverage.